Social Networking with Seth is a weekly blog showcasing new tips, trends, and technologies related to social media.

LinkedIn and Twitter have recently joined forces allowing subscriber’s of both services to link their accounts.  This means your connections on LinkedIn can now view all of your tweets from their LinkedIn pages.  People are using Twitter more and more as a platform to keep informed of business news and trends, so this partnership seems to benefit both parties.  Allen Blue, LinkedIn’s co-founder and vice president of product strategy states, “Twitter is not only a massively open platform, but also it’s a place where there’s a tremendous amount of professional information already being shared, and we wanted to be sure that was coming to our LinkedIn user base.”

To connect your Twitter to LinkedIn, first log into your LinkedIn account and click on Edit my profile located on the left side of the page.  On your profile options, you’ll now see an option to add your Twitter account.  Click the “Add Twitter account” link.

Next, you will be prompted to enter your Twitter account username and password.

The next step is probably the most crucial, which limits the amount of tweets that are visible to your LinkedIn connections.  If you choose the second option, LinkedIn connections only be able to see tweets that are labeled with a #li or #in hashtag.  This feature makes it convenient to separate professional and business-oriented tweets from casual conversation between friends.

Linking Twitter and LinkedIn accounts can begin to streamline your social media activities and increase the visibility of the information you are sending.  I recommend using the service if you’re looking to expand the scope of your professional identity.

Here’s a short video of Reid Hoffman (co-founder of LinkedIn) and Biz Stone (co-founder of Twitter) discussing the integration of their two companies.

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