Real Estate Lead Capture Systems Explained
It’s official. Our real estate lead capture systems are live!
What are real estate lead capture systems and why do you need one? Our real estate lead capture systems are essentially simple websites that are optimized for a very specific offer. For instance, an example of a lead capture system would be an optimized landing page that offers a free list of foreclosed homes in a specific city. Another example would be an offer for a free home appraisal. The lead generation form is displayed prominently on the home page. Why are lead capture systems different than websites? Real estate websites generally have alot more going on. You have your featured listings, relocation packages, content on your area, a blog, and generally alot more clutter going on. Often times, the whole purpose of a real estate website gets lost in the shuffle. The purpose of a good real estate website is to capture a lead so that you can turn them into a client. Many real estate web designers lose sight of this fact and put too much information and busyness on the site.
Our lead capture system has one purpose in life. It aims to capture leads at a very high conversion rate. By targeting a small niche such as “foreclosed homes in Dallas” or “free home appraisals in Dallas”, it has a better chance of ranking for a specific keyword, and a better chance of converting traffic into leads. In fact, it is common to have conversion rates as high as 20% on these sites. The visitor is not distracted by unnecessary content, links or features. They have one prominent form to fill out, in exchange for a free service or free information. Once they fill out the form, an email with the leads details are emailed to you immediately. This will allow you to cultivate the lead into a client while it is hot.
Lead capture forms are a great place to drive paid traffic or PPC to. Sending paid traffic to your real estate website can be a huge waste if not done correctly on an optimized landing page. We find that our lead capture system converts traffic at a much higher rate because the focus of the site is much narrower and the landing page is already optimized for conversions. Our lead capture system also comes with an attached blog so that you have an even better chance of having it rank competitively for more keywords.
We offer our lead capture system customized for your area and the offer you want to market. You can get our lead capture system for only $47 per month and it comes fully customized and optimized. We even include the keyword research and on-site optimization for you. If you want to include a SEO and internet marketing package to drive traffic to your landing page, we can give you the lead capture system for free. You can even get our system with our silver SEO package for $97 per month. You can get better deals by signing up for 1 or 2 years and paying upfront. By doing this, we can get your monthly price down even lower.
Below are some of the offers that we have found work really well for our lead capture systems:
To target Sellers:
Free Home Appraisals
Free Comparible Market Analysis
To target buyers:
Free List of Foreclosures
Free List of Just Listed Homes
Free List of Fixer-Uppers
Free List of REO’s
Free Customized List of Homes for Sale
Free Relocation Package
You are responsible for providing the information you are offering, but it is a small price to pay to win a client!
You can get more information on our lead capture system by visiting:
https://www.realestateseopros.com/lead_capture_system.php
Leave a Comment